Everyone in healthcare wants to be more “patient-centric”.
But few realize there’s a trojan horse that can do it for them: language.
How you say what you’re saying as an internal communicator plays a huge part in making “patient-centric” a reality. For your employees, but also for the suppliers, pharmacies, doctors, members and patients that they talk to every day.
Plus, when your organization’s personality comes through in everything you write, employees are happier, more engaged, and more likely to understand and act on what you’re telling them.
This workshop will provide you with the tools you need to:
- Craft the beginnings of a brand voice that engages and motivates your people
- Find the words that speak to people’s hearts as well as their heads, and use it to change your culture
- Borrow storytelling techniques to help your messages hit home
- Bring your company’s values to life in everything you write
- Win employees’ trust – even when you have to give them bad news
Anelia Varela
, U.S. DirectorThe Writer
